top of page
Pink Poppy Flowers
5591011.jpg

Designing for impact. 
Solving real problems and transforming businesses.

10+ years experience

@HDFC Bank, Mumbai

Latest Projects

Thank you for your interest. The projects are password protected due to confidential nature of my work. Kindly Contact for collaboration.

Agent Customer1.png

Responsive Web, Mobile app

Smart Saathi - Digital Distribution Platform

Led UX across the full platform lifecycle-from discovery to scale-aligning business,compliance, and ground realties into one cohesive system for BC/BF/DSA agents to deliver banking service at scale.

View More
High Networth Customer.png

Service Design

When HNI Onboarding Technically Worked-But Failed

Addressing hidden system gaps in HNI onboarding through system-level UX fixes that to restored trust, continuity, and brand confidence for high - value customers.

Ultimatix.png

Mobile app

Ultimatix Super App

A complete redesign of company’s Ultimatix App mobile experience—crafted to simplify frequently-used workflows, improve discoverability of essential services, and boost employee engagement on the go.

View More
MIC.png

Mobile app

Major Incident Communication

Communicating Major Incidents to Company's Leadership in a timely manner that cause major business disruption or revenue loss and/or credibility loss to customer.

View More
Worked with top companies
HDFC_Bank_Logo.svg.png
Tata_Consultancy_Services_old_logo.png
Capgemini_201x_logo.png
123d066558537adbf019f824a3fbdd31.png
farheen.jpeg

Hello!

I’m a Senior Product Designer with over 10 years of experience designing digital products across banking, finance, and enterprise domains.

At HDFC Bank, I lead end-to-end design—from understanding user and business needs to defining strategy and delivering high-quality solutions. I thrive in complex, high-impact environments, connecting systems, users, and product goals to create outcomes that work.

I’m hands-on by nature while growing into leadership—mentoring designers, shaping design direction, and aligning teams to deliver meaningful results.

vecteezy_white-background-abstract-white-background_11991693.jpeg

Testimonials

I was fortunate to work with Farheen building a new and complex web app, she brought a huge amount to the team; working with stakeholders to deliver the UX but also producing great design ideas of her own.

 

Where the UX was not optimised Farheen showed a willingness to challenge the design and offer better solutions and throughout the project we received nothing but positive feedback about her.

1517815331420.jpeg
Matt Howard

Director of Data & Architecture at Marie Curie UK

I have worked with Farheen closely for around 2 years. She is a quick learner and always eager to achieve perfection at whatever she does. She was always ready to take up the toughest challenges with a smile on her face.

 

She managed to learn software’s like Photoshop and Axure while on the job and has now mastered them. She is a rare combination of a UX designer who loves to code too. I am sure she will be an excellent addition to any team she becomes a part of. 

1669443918482.jpeg
Arti Pandit

Design Manager, TCS

Farheen is a level-headed individual who is very receptive to ideas, feedback and criticism — some of the important traits a designer should posses. She goes beyond the call of duty, delivering more than what's expected. 

For Farheen, learning never stops. Right from the time when she came for the interview she has been seen discussing, reading and learning the nuances of the trade. She keeps abreast with the latest happening in the world of experience design. 

Businessman Icon Design
Yogesh B.

Director, DesignOps at JioCinema

Farheen is a proactive and tireless contributor who would make a great addition to any team. She is self-motivated and self-made girl. I am very much impressed on her psychology, to learn in every moment.

 

Good knowledge of designing. Very much hands-on in new UX tools. I would highly recommend her for any position related to UX, as she naturally rises to the occasion when presented with something she is passionate about.

1685436474092.jpeg
Abhishek S.

Product Designer

bottom of page